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Año: 2012

  • Inicio
  • 2012 Archivos
15 mayo

Hamleys refits to create the world’ s best toy shop

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Hamleys' Regent Street flagship store is being overhauled ahead of the Olympics to make it "the best toy shop in the world".A £3m refurbishment, the first in 10 years, will be completed by June.The makeover of the landmark store and its products will "
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15 mayo

Harrods pushes tech frontiers

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Adepartment store might not be the first place you'd head for if you were in need of a pair of headphones or maybe a digital camera. After all, isn't that what technology stores are for and won't they have a better selection?Possibly, but following the
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15 mayo

H&M’s brand new approach

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H&M's revelation that it is to launch a new fascia prompted the sort of excitement in fashion normally reserved for the latest catwalk sensations. The Swedish fashion giant has remained tight-lipped about its exact plans but confinned the chain would
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15 mayo

How doing good is good business

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when The Body Shop was founded in 1976 it had one mission: to bring ethicallysourced beauty products to the masses. Now, under its new boss, it is embarking on another - to better communicate that heritage in an increasingly competitive marketplace.'Look
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15 mayo

I love shopping experience

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Shopping mail, outlet, temporary store, shop online. Decisamente radicati nella territorialità italiana, questi ambienti di acquisto guardano all'estero ormai solo nel nome. Architetture diverse per beni e prodotti in vendita, ma non solo. I negozi, sian
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15 mayo

Highlights this week

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HMV The entertainment retailer is to move its internet fulfilment centre from Guernsej^ when Low Value Consignment Relief from the Channel Islands comes to an end. HMV7 said the centre will no longer be viable when ' the tax loophole - which allows produ
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15 mayo

Il bello oltre la siepe

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LA CONCORRENZA DI CRISI E BARACCHINI AMBULANTI, I FIORAI SI REINVENTANO. CON IDEE A SORPRESA.DI PARIDE VITALEUna volta c'era il mazzo di rose, in confezioni da sei, oppure dispari: gialle per la gelosia, bianche per l'amore, rosse ca va sans dire. Ma i
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15 mayo

Il franchising quale ventaglio di soluzioni imprenditoriali per

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I sui diversi aspetti degli acquisti,della filiera logistica, della ottimizzazione dei flussi di vendita e di acquisto, delle soluzioni finanziarie e di credito possibili nonché della gestione delle risorse umane. Analizziamo le aree più significative sot
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15 mayo

Il negozio incarna i valori del marchio

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II successo sta nel volume: la capacità di fare breccia nell'immaginario comune cresce al moltiplicarsi dei metri quadrati, soprattutto quando si parla di negozi griffati. Cosi Prada ne ha voluti millecinquecento per la propria nuovissima boutique nel cu
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15 mayo

Il volantino deve cambiare pelle

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f • I volantino è un vecchio strumento di marketing, M ma ha un grande futuro davanti a sé se la distri-m buzione saprà alzare l'asticella della saturazione, m perché il consumatore ci sta dicendo che così com'è non ha più l'efficacia di un tempo". Int
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15 mayo

Immer in der pole position

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richtung, die Produkte in Regalen oder Displays mittels Federkraft oder auf Rollbahnen kontinuierlich - nach Entstehen einer Grifflücke - an die Front des Warenträgers schiebt. Die ersten, wenig praktikablen Vorrichtungen wurden bereits vor 90 Jahren entw
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15 mayo

In store dining

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It's something that mall owners have known for ages - eating and drinking are central to increasing dwell time in any retail location. If you want your scheme to function as a destination, make sure shoppers are fed and watered in amenable surroundings.T
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