Conscientes de que o consumidor está cada vez mais conectado, muitas empresas disponibilizam aos seus clientes a opgáo de realizar suas compras on-line. From Consumidor Moderno
The world's biggest fashion retailer is thriving as rivals falter. "Everyone...is trying to replicate its design prowess". From Bloomberg Businessweek
Startup Chewy has quietly built a gigantic thoughtfulness machine. "We keep profiles, we take notes. We know their pets' names". From Bloomberg Businessweek
The technology behind bitcoin could speed recalls. "That's the difference between days and minutes". From Bloomberg Businessweek
Facebook is experimenting with ad targeting for streaming shows. Consumers use their "right to swipe past" ads on social media.
From Bloomberg Businessweek
Rome's Scooterino offers Vespa sharing, with a social side. "The whole transportation system was screwed up". From Bloomberg Businessweek
Safeway gives new meaning to speed and agility with digital marketing effort. From Retail Leader
The best in-store marketing approaches pay attention to fundamentals
while using creativity and modern technology. From Retail Leader
A new framework emerges to change how retailers think about and measure loss. From Retail Leader
Digital coupons have a lot of potential, but their narrow reach can be a double-edged sword. From Retail Leader
What makes museum shops destinations in their own right? Retail Focus finds out.
Conception de produit, création et aménagement de points de vente, élaboration de planogrammes, pilotage des indicateurs de performance d'un rayon, expérience client immersive... Le tout en 3D et en temps réel.
From Points de Vente