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Virtual Libraries

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29 abril

The Wirecutter, an affiliate marketing success story

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Brian Lam doesn't run many ads on his gadget review site, the Wirecutter. He doesn't have to, because the reviews themselves are loaded with links to Amazon.com and other places where readers can buy the name-checked products. From Bloomberg Businessweek
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15 abril

Retail USA, a report on the customer satisfaction

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The American Customer Satisfaction Index (ACSI) is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, 70,000 customers are surveyed about the products and services they use the most. The data serve as inputs to an econometric model that benchmarks customer satisfaction with more than 230 companies, 43 industries, 10 economic sectors, and various services of federal and local government agencies.
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15 abril

What business need to know for 2015

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Walker Sands’ 2015 Future of Retail Study examines changing trends and consumer behaviors in retail. Based on a survey of more than 1,400 U.S. consumers, Walker Sands’ second annual report uncovers what consumers want in an omni-channel shopping experience and how retailers can use technology to increase sales in 2015 and beyond.
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15 abril

Technology, media & telecommunication predictions for 2015

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Welcome to the 2015 edition of Deloitte’s predictions for the technology, media and telecommunications (TMT) sectors. The objective with this report is to analyze the key market developments over the next 12-18 months. The points of view are built around hundreds of meetings with industry executives and commentators from around the world, as well as our proprietary programs of research with tens of thousands of consumers worldwide. The endeavor is to provide a considered point of view on key industry trends. In some cases we seek to identify the drivers behind major inflection points and milestones, such as the first billion-unit year for the smartphone sector, or the take-off of contactless mobile payments.
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15 abril

Mobile commerce 2015

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This Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. The findings and recommendations are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer behaviors.
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15 abril

Emerging Top Ten trends in 2015

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Welcome to Zenith Optimedia’s 2015 Emerging Top Ten Trends. By examining technological developments, changing consumer behaviours, and shifts in media and entertainment, this annual reports are focused on trends that we believe will shape brand engagement over the coming years. This report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
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15 abril

The future of grocery

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The Nielsen Global E-commerce and the New Retail Survey polled 30,000 online respondents in 60 countries to understand how digital technologies will shape the retail landscape of the future. The study looks at how consumers are using technology and offer insights about how retailers and manufacturers can use flexible retailing options to improve the shopping experience and drive increased visitation and sales across channels.
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15 abril

A study on retail in 2015

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This report examines the current state of retail, what changes are occurring in terms of consumer habits and what actions retailers need to take in order to retain their customers. This report gives an overview of TimeTrade survey data as well as research from other sources and industry outlook and opinions from retail and customer experience analysts on the current state of retail as well as predictions of what will happen in retail over the next few years.
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15 abril

The new luxury world of 2020

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The study anticipates that by 2020 1) luxury brands will know virtually all of their clients by name; 2) separating digital and physical luxury will make no sense 3) the “digital playground” will grow to 50% of sales with pure e-commerce to be 2–3x current levels.
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15 abril

Shopper marketing trends 2015

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Shopper Marketing magazine and the Path to Purchase Institute surveyed hundreds of CPG marketing executives for this annual Trends report. The topics covered are survey mainstays such as budgets and collaboration, while we also take our deepest dives yet into technology, e-commerce and mobile payment.
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15 abril

10 tips for retail marketing success

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In this tip sheet, there are 10 favorite tips from 10 most popular blog posts of the past year — covering topics ranging from mobile apps and messaging strategies to databases and deliverability — with an eye toward how these tactics can help fuel your retail success in 2015.
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15 abril

The new mobile shopper

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How digital circulars are impacting retailing and altering consumer shopping behavior.
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  • The future of the forecourt octubre 31, 2019
  • Canada Goose, how to create a homegrown luxury brand octubre 31, 2019
  • Ganz neus Aldi-Gefuhl octubre 31, 2019
  • Walmart, how to reshape grocery octubre 31, 2019
  • Mc Donald’s is approaching the digital age octubre 31, 2019

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