Virtual Libraries

Customer feedback has made a name for itself in the business world as an accurate view of brand performance. It has gained its appeal by being a viable measuring stick for brands. It has become the quintessential reality check for organizations interested in success and survival.

Mobile Elite 2015 is the sixth wave in a series of surveys among business executives tracking the impact of mobile technology on their working patterns and lifestyles. The survey covers Europe, Asia and the US and captures over 500 online interviews across the three regions and provides regional results against a global average. Independent research agency MindMover managed the survey in Europe and the US, and GMI in Asia.

With so many shopping choices, commerce marketers need to get the right content to the right customer at the right time. But they also need to automate and optimize the process, reserving resources for the development of creative campaigns that will make the personalization that much more effective. It’s the prescription Bronto experts around the globe are writing for 2016.

While 2015 was a year that the retail sector was expected to benefit from rising disposable income and consumer confidence, trading conditions have yet to fully reflect this. The retailers in this research report stand out from their peers by having a clear understanding of their customer base, but also how best to meet their needs in a fast-moving consumer landscape.

Discover how those leading the sector are planning to make headway in an environment of restrained consumer confidence and make sure you’ve got the crucial knowledge to move forward in today’s rapidly evolving multichannel market. Retail 2015 is an invaluable window into this changing and complex new realm – one where experimentation and innovation trumps all.

Forrester partners with Shop.org, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest survey also incorporates benchmarks and insights about the mobile performance and investment levels of retailers. eBusiness executives in retail will find these benchmarks effective in guiding their road maps.

Exploiting these leading-edge but underused solutions can provide a competitive edge for 2015 and beyond

The goal of this report is to explore the change drivers—the assumptions that drive this outlook and the trend lines that will merge to form the new facts of life for retailing in 2015. To describe the trends that will dominate the future. To Identify the critical success factors retailers and suppliers must address to manage the complexity and diversity of retailing in 2015.