Welcome to the 2015 edition of Deloitte’s predictions for the technology, media and telecommunications (TMT) sectors.
The objective with this report is to analyze the key market developments over the next 12-18 months. The points of view are built around hundreds of meetings with industry executives and commentators from around the world, as well as our proprietary programs of research with tens of thousands of consumers worldwide.
The endeavor is to provide a considered point of view on key industry trends. In some cases we seek to identify the drivers behind major inflection points and milestones, such as the first billion-unit year for the smartphone sector, or the take-off of contactless mobile payments.
This Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings
to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. The
findings and recommendations are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce
experiences that sync with the reality of today’s consumer behaviors.
Welcome to Zenith Optimedia’s 2015 Emerging Top Ten Trends.
By examining technological developments, changing consumer
behaviours, and shifts in media and entertainment, this annual
reports are focused on trends that we believe will shape brand
engagement over the coming years. This report is designed to
help brands apply the learnings from these trends in order to
enhance consumer experience and ultimately drive ROI.
The Nielsen Global E-commerce and the New Retail Survey polled
30,000 online respondents in 60 countries to understand how digital
technologies will shape the retail landscape of the future. The study looks at how consumers are using technology and offer insights about
how retailers and manufacturers can use flexible retailing options to
improve the shopping experience and drive increased visitation and
sales across channels.
This report examines the current state of retail, what changes are occurring in terms of consumer habits and what actions retailers need to take in order to retain their customers. This report gives an overview of TimeTrade survey data as well as research from other sources and
industry outlook and opinions from retail and customer experience analysts on the current state of retail as well as predictions of what will happen in retail over the next few years.
The study anticipates that by 2020 1) luxury brands will know
virtually all of their clients by name; 2) separating digital and physical luxury will make no sense 3) the “digital playground” will grow to 50% of sales with pure e-commerce to be 2–3x current levels.
Shopper Marketing magazine and the Path to Purchase Institute surveyed hundreds of CPG marketing executives for this annual
Trends report. The topics covered are survey mainstays such as budgets and collaboration, while we also take our deepest dives yet into technology, e-commerce and mobile payment.
In this tip sheet, there are 10 favorite tips from 10 most popular blog posts of the past year — covering topics ranging from mobile apps and messaging strategies to databases and deliverability — with an eye toward how these tactics can help fuel your retail success in 2015.
How digital circulars are impacting retailing and altering consumer
shopping behavior.
While innovation and progression are, of course, required and
encouraged when it comes to shopper engagement technology and
customer loyalty programs, this study will outline four essentials
that retailers should consider as prerequisites to newer concepts
gaining traction and hype.
Today’s consumer seeks out stores updated to reflect the new shopping
paradigm, equipped with digital tools like mobile checkout, to flexible
delivery options that reflect their omnichannel purchasing patterns, such as buy online, pick up in-store.
Despite reports over the past few years that e-commerce will cannibalize business at physical stores, consumer satisfaction with
brick-and-mortar retail and personalized service is actually on the rise.
In order for retailers to stay relevant, they must adapt to changing consumer behavior, as shoppers today are more educated and more demanding than ever. Here is what 1,029 consumers revealed about
their perceptions and habits around retail shopping.