In Q3 of 2015 WBR Digital surveyed 100 retail eCommerce executives
based in Europe on behalf of Frosmo. Respondents included individuals
from 30 companies with 200 or fewer employees, 19 companies with
201-1000 employees, 25 with 1001-5000 employees and 26 with 5001+
employees. All respondents were Heads of eCommerce, Directors of
eCommerce or others of an equal standing. The survey was conducted
by appointment over the telephone. The results were compiled and
anonymized by WBR Digital and are presented here with analysis and
commentary by Frosmo and WBR Digital.
A great shopping experience is reliant on a retailer’s ability to provide
a consistent, transparent, and differentiated service offering.
What do you need to do to successfully deploy in-store technology and provide relevant, contextual, and personalized in-store experiences?
This report tracks over 500 of the top retail streets around the globe,
ranking the most expensive in each country by their prime rental value and thus enabling us to analyse the headline trends in retail real estate performance.
Despite the many changes that have rocked retailing in recent years, the majority of consumers still do their shopping in-store. As many as 90% of all U.S. retail sales currently are completed in brick-and-mortar
stores, according to A.T. Kearney in the Omnichannel Shopping Preferences Study. Shoppers continue to visit stores for the same reasons they always have: to find the products they need or want; to be inspired and informed; and to make purchases.
You’ll find all four of these areas covered in this white paper, plus
many more ideas, strategies and tactics offered up from our in-house
marketing experts, partners and clients. The biggest theme running
through these key marketing trends for 2016 is gaining a deeper
understanding of buyers and delivering the types of outstanding crosschannel experiences customers and prospects crave.
This report identifies the 250 largest retailers around the world based on publicly available data for fiscal 2014 (encompassing companies’
fiscal years ended through June 2015) and analyzes their performance based on geographic region, primary product sector, e-commerce activity and other factors.
In the new world of retail, transparency and sustainability trump product price. The modern consumer wants to buy from brands and retailers that do good for their communities and the entire globe, implement sustainable business practices and even develop eco-friendly products.
A total sample of 3200 shoppers, all identified being 18 years or older, were intercepted prior to their shopping trip and asked to participate in store research. The study was executed across the whole Czech republic and took place in twelve stores of six major retail chains (two stores per chain) – combination of SM and HMstore.
Customer feedback has made a name for itself in the business world as an accurate view of brand performance. It has gained its appeal by being a viable measuring stick for brands. It has become the quintessential reality check for organizations interested in success and survival.
Mobile Elite 2015 is the sixth wave in a series of surveys among business executives tracking the impact of mobile technology on their working patterns and lifestyles. The survey covers Europe, Asia and the US and captures over 500 online interviews across the three regions and provides regional results against a global average. Independent research agency MindMover managed the survey in Europe and the US, and GMI in Asia.
With so many shopping choices, commerce marketers need to get the right content to the right customer at the right time. But they also need to automate and optimize the process, reserving resources for the development of creative campaigns that will make the personalization that much more effective.
It’s the prescription Bronto experts around the globe are writing for 2016.