Pour la première fois, LSA publie le top 50 mondial du commerce des articles de sport. Où l'on voit que le numéro deux est français et que les grandes marques vont de plus en plus sur le terrain des distributeurs.
A roundup of social, local and mobile marketing activity at retail.
Source: Shopper Marketing
As football(and the National Football League's Super Bowl, in particular) remains the most popular sport (sporting event) in the U.S., the "season" gives rise to a large number of retailer-specific efforts as brands seek a way to stand out from the crowd.
Source: Shopper Marketing
The normalization of diplomatic relations with Cuba in December 2014 and the death of long-time dictator Fidel Castro last November were huge developments for the isolated nation.
Source: Retail Leader
Retailers are deep into a journey of business transformation and seeking to engage customers in ways unimaginable just a few years ago.
Source: Retail Leader
Consumer goods companies who have struggled with digital marketing efforts over the years can look to Heineken USA for inspiration.
Source: Retail Leader
The pace of digital integration occurring in the supermarket industry is accelerating.No one would dispute that. Less clear is how fast and how far shoppers embrace digital engagement methods and fulfillment options.
Source: Retail Leader
Kohl's, which had record online sales over the holidays while its overall business slumped badly, says that one-third of online orders are now either picked up in its stores or shipped by one (shaving a half-day off its average delivery time).
Source: Fortune USA
In November 2016, Verizon outlined a plan to combine consumers' offline information—postal addresses, email addresses, device type, etc.
Source: ER
Cybercrime became big business last year. With large-scale hacks that affected Dropbox, Linkedln, Yahoo, Oracle, and even the IRS, the problem has reached crisis-level proportions.
Source: ER
Merchants and the payments industry alike are vying to encourage more consumers to use contactless payments as a way to displace cash, know more about consumer purchasing behavior, and expedite the transaction process.
Source: Digital Transaction
The upside lies in the phrase "faster payments," with various proposals calling for real-time settlement, a term that means settlement within seconds. No more waiting a business day or longer to have use of funds.
Source: Digital Transaction