le high tech ne se résume pas à ses gadgets technologiques. Le digital fait naître de vrais business models verticaux et une économie des petites attentions qui repose sur un service rendu au client. Un monde virtuel en ébullition dont la distribution sélective pourrait s'inspirer. Source: Points De Vente
Le magasin, aussi, peut être branché. Lieu d'expérience et
d'émotions, il est le prolongement charnel du web. Sur le
marché de la beauté, le web to store n'est pas un mythe mais
un facteur d'attractivité pour les jeunes femmes connectées. Source: Points De Vente.
Dans le contexte digital actuel, les centres commerciaux connaissent une fuite de chiffre d'affaires-ou son éparpillement-, dans le cadre des drives ou du click and collect. Par Points De Vente.
Ideally, the best part of online shopping is
the Convenience, while the best part of in-store shopping is the experience.
Virtual reality has the potential to combine the two.
VR is still an infant technology, now used mostly for gaming and novelty videos. By Retail Leader
The biggest question for the future
of online grocery commerce comes down to the last mile.
As in, who's going to drive it—retailers or customers?
Food retailers who want to use online commerce will have to make a hard choice between three major options: delivery, store pickup or both. By Retail Leader
Artificial intelligence clearly reached
buzzword Utopia in 2016, but the groundwork was laid back in 2011 by the appearance of IBM Watson on the TV game show"Ieopardy!" The artificial intelligence (AI) computing platform made headlines by easily beating its human competitors. By Retail Leader
The retail industry continues to experience dramatic change, with technology and shifting customer demands creating significant challenges and unprecedented opportunities. This is especially true in the dynamic world of supply chain where five macro trends are unfolding. By Retail Leader
Jelinek and Vachris contend the company's limited-assortment,
high-volume approach to merchandising allows its homegrown
buyers to exercise their instincts more than other retailers with
broader offerings. By Retail Leader.
It's a warehouse. It's not that complicated. From Retail Leader
La preponderancia de los dispositivos móviles frente a otros tecnológicos hace que los cambios que se vienen dando en la experiencia del consumidor se vuelvan cada vez más sofisticados. Mientras tanto, el uso crece más y más en la región. From en Retail
Branded efforts coincide with fortified offerings from the mass merchant itself. From Shopper Marketing Istitute
Discover the latest news of social, local and mobile retail activities. From Shopper Marketing Istitute